Dec 8, 2017

The modern consumer economy is full of spurious quasi-luxuries, falling into a category the writer Venkatesh Rao brilliantly labels “premium mediocre”: not the basics, but not true luxury, either, and usually overpriced. Premium mediocre includes “cupcakes and froyo”, Rao explains, along with “‘truffle oil on anything”, “extra-legroom seats in economy”, plus any product labelled “signature”.