Jul 3, 2013
What an industry needs is people who have no idea on how it operates. People that don't know that there are any rules. While it is good to break rules and to push boundaries, it's much better to just never know that any rules exists. So, when an agency boasts that they have years of experience in the field that your company is working in. Run the other way, cause that only means that they know the rules. You need someone who doesn't.
— Nils Sköld (via Experience Slows You Down — Design/UX — Medium)